CURATED. CONTEMPORARY. BESPOKE.
The Invisible Collection is the first online platform to sell a curated selection of pieces by the world’s best interior designers.
All handmade by the most talented craftsmen.
Curated. The Invisible Collection is first and foremost an assertive eye for style, an unmistakable taste for design, an informed talent for curation. We promote the lifestyle we love by gathering and showcasing the best talents of interior design and craftmanship. On our online platform, as well as in our exclusive showroom, design connoisseurs can find the perfect piece(s) to decorate and transform their interiors in a very personal way. From Pierre Yovanovitch’s iconic armchairs, Jérôme Faillant-Dumas’ exquisite Cabinet of Curiosités, Damien Langlois-Meurinne’s sculptural Coming Over Table to the whimsical Conversation Collection by Vincent Darré, The Invisible Collection is the go to place where design meets art.
Contemporary. Like any other art form, design is a mirror of its time. The pieces of furniture we select, reflect the best work conceived by great artists and designers around the world today, all handpicked for their relevance and uniqueness. We strongly believe in the talent of each designer we represent and work with them closely in order to follow their creative process, witnessing how new beautiful works are created. Most of all we value their originality and their contemporary take on every single piece of furniture they design. By supporting and promoting these XXI century talents, we take on the challenge of building a bridge between the masters of the Decorative Arts’ golden era - Jean-Michel Frank, Pierre Chareau, Jean Royère, - and those we believe to be their contemporary heirs.
Bespoke. Love a piece but need different dimensions, a different fabric or a different finish? We value the ultimate luxury of bespoke: our pieces are made to order, and in most cases bespoke, thus accommodating to clients’ needs. We work with designers and craftsmen to customize colors, fabrics, lacquers, materials and dimensions, to make every piece truly unique and impeccably manufactured. We personally guarantee the authenticity and quality of each piece, delivered with a certificate that attests all the information needed, should you wish to consign it to auction in the future.
How did it start? It all began with a dream. Isabelle Dubern, a long-time admirer of Pierre Yovanovitch’s work, dreamt of owning a Papa Bear Armchair. Unfortunately, the only way to acquire her dream armchair was to hire Pierre Yovanovitch for a whole interior design project… While attending the Chelsea Flower Show in London, Isabelle shared her “impossible” dream with her friend Anna Zaoui, who just so happened to have chosen Pierre Yovanovitch for one of her projects in New-York. She offered to place an order for that particular piece on Isabelle’s behalf. The two friends, both passionate about interior design, realized that many beautiful site specific pieces are created by interior designers and architects for private projects around the world, without ever being offered to the public. These wonderful design pieces remain hidden and inaccessible. The Invisible Collection, a reference to the short story by Stefan Zweig, was born with the aim of offering these confidential pieces to design amateurs and collectors around the world. Lily Froehlicher soon joined the project and, within months, The Invisible Collection grew from a dream to an established name in the world of high end design. Sold online and throughout pop-up exhibitions in Paris, Miami, Milan, London and New York, the pieces are now available to view in our private showroom in the heart of Belgravia, London.
A Team based in London, Paris and New York
A former journalist and lifestyle editor at Bloomberg, Isabelle describes herself as a “entrepreneur obsessed with all things beautiful and possessed by an unconditional passion for 18th century Enlightenment, landscape architecture and Jean-Michel Franck.” After founding her own consulting agency in fashion and luxury in 2005, she was appointed creative director of Dior Maison in 2015 and launched a brand/artist collaboration home collection that debuted at Dior’s flagship store in London. She continues to consult as artistic advisor to the luxury industry including brands such as Diptyque, for its first home collection, and Dior Parfums. Passionate about interior decoration and artisanship, she seeks out the best contemporary talents in design and pairs them with the best European craftsmen. An indefatigable, curious reader, Isabelle borrowed the name The Invisible Collection from Stephan Zweig’s eponymous novel.
Her motto: Audacity is the bridge between dreams and reality
A former reinsurance risk specialist turned homemaker turned entrepreneur, Anna is passionate about contemporary art and Pierre Chareau – (she lives in an apartment designed by the great French architect). A keen art collector and patron of the arts, Anna is a council member of several prestigious institutions, including the International Council of the Design Museum in London, and the Hayward Gallery. Her Moroccan roots and French upbringing inform her taste which she describes as “classic with an edge”. Above all, she brings her collector’s eye to The Invisible Collection’s projects. A tireless traveler, she spends most of her time between London and New York, perpetually on the hunt for up-and-coming artists while working closely with some world-renowned interior architects.
Her motto: Be Daring, Be Consistent, and Be Passionate.
A business postgraduate and digital native, Lily has lived and studied in Paris, Shanghai and London. She started her career in luxury Houses, first in retail at Hermès and subsequently in client strategy at Chanel. Those formative years helped her understand the potential of the online shopping experience in the luxury industry and led her to join The Invisible Collection at its inception. Lily is the digital backbone of the company’s state-of-the-art platform, and a master at pairing the most advanced digital solutions with truly personalized services. Her fresh take on contemporary design is a welcome counterpoint to the founders’ established taste, as is her point of view on glass masters – she is an absolute fan of Jeremy Maxwell Wintrebert. A strong advocate for responsible practices, she firmly believes that luxury and sustainability must go hand in hand.
Her motto: Ain’t no mountain high enough.
By telephone on +44 (0)7 340 002 928 / +33 (0)6 22 33 53 09
or via email at firstname.lastname@example.org