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100 Years of Brasilidade

The Invisible Collection celebrates Brazilian design with an exhibition in its London showroom and with an event at the Design Museum

For the past several years, Brazilian design has attracted international attention. Rightly so: There is something about Brazilian aesthetic that is distinctly unique and compelling. We love the sensual lines, the timeless shapes, the strong artisanal feel, the exceptional varieties of wood and their textures… adding some legendary Brazilian masters to our roster of contemporary designers is our own way of starting a conversation and introducing timeless iconic pieces to our informed clientele.


To further the conversation, we hosted a talk at the Design Museum in London, where  a panel of experts discussed the core philosophy and unique DNA of Brazilian Design, which combines European, African and tropical influences.  The panel talked about the great masters of the past – Oscar Niemayer, Jorge Zalszupin, Lina Bo Bardi, José Zanine Caldas, to name but a few –  and how they laid the foundations of a specific school of thought, a certain Brasilidade – Brazilianness – that left an enduring mark on generations that followed. MET associate curator Chris Larsen, ETEL partner and curator Lissa Carmona, Carlos Ricardo Niemayer and our co-founder Anna Zaoui, explored the spirit of Brasilidade today, and examined how key social and cultural changes in Brazil are affecting design practice and production.


The discussion also highlighted the seminal work of José Zanine Caldas, whose centenary is celebrated with a travelling exhibition curated by ETEL and on show at The Invisible Collection. Somewhat forgotten, design connoisseurs (re)discover today his signature style of sensual yet strong pieces, made in magnificent wood.

We are proud to introduce a selection of the most significant furniture pieces by José Zanine Caldas, including the iconic ZC2 coffee table from 1950 and the ZC desk, beautifully carved from ipe (brazilian walnut) wood. These two outstanding pieces – and many more- are now on display in our showroom, on view by appointment only, until August.


This is the first time that The Invisible Collection adds to its contemporary catalogue a beautiful selection of re-editions.

Discover and shop now these Brazilian Modern masterpieces.



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