Background. Proud of his French and Algerian dual culture, Reda Amalou is a citizen of the world that feeds on the cultures that surround and surprise him. Born in Paris, he studied in London at East London University and worked for twenty years on numerous hotel projects in Asia with a strong ecological tropism.
Signature. Minimalism in curves and noble materials, deep lacquer, bronze, leather… The taste of travel anchored in a very Parisian left bank culture where we founded his agency AW2 founded in 1997, in the shadow of the church Saint Sulpice.
He likes. “The entire twentieth century, which has brought an extraordinary renewal every ten years with successive periods of incredible creativity. Every ten years, a new way of seeing things was created”. Le Corbusier for his ability to invent shape every time. The Barcelona Pavilion by Mies van der Rohe.
Top picks. The work of Reda Amalou and his agency have lead him to win numerous awards, including the prestigious Best Hotel Design Travel and Leisure, Best Hotel MIPIM Award, Green Good Design, Chicago Museum of Architecture Award. Reda Amalou has also signed several collections for Baccarat, Bagues and Veronese.
What’s up. After the Patek Philippe boutique in New Bond Street, several Aman hotels, Six Senses, Reda Amalou’s agency prepares the opening of a new Cheval Blanc hotel. The Invisible Collection presents its collection of Dots in sensual lacquer, the Pebbles, and a line of bronze or marquetry boxes on Motcomb street.