Background. Studio Ashby is a London-based interior design studio, founded by Sophie Ashby in 2014. A dynamic group of twelve experienced designers, working across residential and commercial interior design and creative direction in the UK, Europe and further afield.
Signature style. Studio Ashby creates spaces with a unique identity. Their aim is to bring authenticity to each project, not only in the selection of furniture, lighting and art but in its use of a natural palette of materials and textures. The collection draws inspiration from art, nature and the places Sophie has been to. From the works of Yves Klein to Jean Arp, the Japanese Kyoto gardens of Holland Park to the colours of the Karoo, the lines of Modernist simplicity to the shape of a Leopard’s foot, inspiration for this collection has come from all over.
They love. Studio Ashby draw on their love of colour, contemporary ‘world art’, antique furniture, photography and their latest discoveries in British craft to deliver an eclectic richness to each interior. Sophie has a simple mission, balancing rational and emotional needs to create pieces that are functional but feel warm too. She believes that design should be approachable, not exclusive, and that it can enhance an experience and inspire people. Her nomadic upbringing and love for travel, combined with her artistic sensibility has given her a deep-rooted curiosity in our sense of place, both how we respond to it and how it shapes us in return.
Showstoppers. Studio Ashby play with the juxtaposition of opposing elements: the raw with the refined, natural with manmade, neutrals with colours, antique with contemporary, the minimal with the rich, the expected and the surprising. They believe there is a poetry in the tension of these combinations, the careful layering which brings character, atmosphere and feeling to interiors. The Log Coffee table is particularly special, playing on reflection and refraction with Monet in mind.
What’s up. Studio Ashby’s diverse roster of projects include a Grade II* listed Edwardian and Art & Crafts home fronting Hyde Park (wonderfully, where JM Barrie wrote Peter Pan), a large Georgian Villa in Holland Park, a coastal contemporary family home in Brighton and a luxury pied-a-terre in Mayfair, London.